The words MA, NANI, DADI, BHUA, SISTER, DAUGHTER have such warmth and kindness associated with them. The feeling that makes us feel at home. That feminine figure we all have in our lives is such an important part that we often take them for granted.
Idaho means to start / to origin something and that is the reason I Lalit Khatri, a Male started this brand as an ode to those women in our lives that we often take for granted. To make new styles every day that makes them feel beautiful, in their own skin, in their own unique way. This is my bit to empower the women of our society through fashion and style
5 years into running and IDAHO has already captured comfort as a style in an amazing way by specializing in Flared outfits for IDAHO women to be more comfortable, more beautiful, and more empowered, and valued each day, every day. We have one thing in our minds while designing clothes: what is worn should reflect and convey a truthful essence of what is inside. Beauty and happiness do come from within. We assembled our dream, for a fashion industry that values women and enriches their lives through it.
All things considered, nothing would make us more joyful than to see your beloved feminine to be confident each time they venture out in one of our outfits.