IDAHO is a trailblazing clothing brand that celebrates the rich heritage of Indian ethnic wear. With its exceptional craftsmanship and a fusion of traditional and contemporary styles, IDAHO is redefining the landscape of ethnic fashion in India. Each garment is a testament to the brand’s commitment to quality, vibrant colours, intricate detailing, and timeless appeal. The brand’s creations have garnered a global following, making IDAHO a beloved name in the fashion world.
Lalit & Vinita Khatri, the heart & brain of the brand
IDAHO was brought to life by the dynamic duo – Lalit Khatri and Vinita Khatri. Lalit, hailing from a family of printing experts, drew inspiration from his father’s legacy to embark on this fashion venture. With his expertise in technical aspects and astute marketing strategies, Lalit spearheads IDAHO’s operations. Complementing him is Vinita, a talented fashion designer who infuses her creative ideas into IDAHO’s designs and oversees the production team. Together, they have nurtured IDAHO into a symbol of craftsmanship, elegance, and innovation.
Vision, Mission and Beliefs
IDAHO’s mission is not only to create exceptional ethnic wear but also to generate employment opportunities for thousands of people. With a vision to empower artisans and craftsmen across India, IDAHO is committed to preserving and promoting Indian culture through its exquisite creations. The brand strongly believes in maintaining high-quality standards and ensuring customer satisfaction, as evident from its impressive repeat-customer ratio of over 65%. Recognized by Shiprocket, India’s leading logistics platform, IDAHO continues to make waves in the fashion industry, spreading the essence of Indian ethnicity worldwide.
Products and USPs
At IDAHO, the passion for exceptional craftsmanship and attention to detail shines through in their diverse range of ethnic women’s clothing. Specializing in maxi, kurta sets, lehengas, Anarkali, western tops and co-ord sets for the summer season, IDAHO offers various options to suit every taste and occasion. However, their flagship speciality lies in their FALRY garments, meticulously crafted in-house.
What sets IDAHO apart is its unwavering commitment to quality and customer satisfaction. With a repeat-customer ratio of over 65%, the brand has earned a reputation for delivering garments that exceed expectations. Moreover, IDAHO’s association with Shiprocket, India’s top logistics platform, further demonstrates its dedication to seamless and reliable service.
IDAHO is more than just an ethnic wear brand; it is a symbol of uniqueness, timelessness, and cultural resonance. With focus on generating employment opportunities, creating high-quality pieces, and paying meticulous attention to every detail, IDAHO stands as a brand that embodies artistry and enduring style. When you choose IDAHO, you’re not just purchasing clothing; you’re investing in a piece of wearable art that will remain timeless in your wardrobe.
In a world of diverse cultures, IDAHO emerges as a pioneering brand that celebrates the beauty and elegance of Indian ethnic wear. With their commitment to quality, unique designs, and dedication to preserving cultural heritage, IDAHO is a brand that truly stands out. Experience the essence of timeless ethnic fashion with IDAHO.